I launched Child Advocacy 360 News Foundation in 2007 because, in my previous work on child and youth issues, it became clear that there was a huge gap between the good work being done to improve children's lives in communities across America and the communication required to demonstrate the results being achieved.

Organizations large and small, public and private, have failed to use what I'll call "The Good News Lever"—sharing stories of community-level intervention that produces amazing results in rescuing children and teenagers at risk and measurably improving their lives.

We have seriously underachieved in using the infinite power of the Internet broadcast booth to reach and engage caring adults who want to help but don't know how.

Child Advocacy 360 and Connect for Kids now plan to take our Who's Doing What That Works story telling initiative to a new level in coming months, increasing our capacity for feedback, sharing, and dialogue in a new web environment.

As we provide inspiring success stories and tools by and for the child and youth field, we will also be testing what our readers need and want to know, and how effective our platform can be at helping them turn these lessons, insights and ideas into real-world action in their own communities.

Our plans include creating and organizing content that has particular appeal to community members (as opposed to professionals in the child and youth field, who comprise the other main segment of our audience), while also providing access to broader policy news, research and trends through our newsletters.

In my own ambitions as an advocate for unfortunate children, I have certainly reached a point where I want to challenge some old assumptions about not-for-profit communication. Achieving awareness is not enough. We need interest, engagement, and on-the-ground action at the community level. That's where I have experienced the kind of impact that changes lives, and where my theory of "Communication as Catalyst" must be tested.